Hyundai
Tucson
For the Hyundai project, we featured a blonde woman and a white wolf. We delved into a narrative rich with visuals that capture the contrast between urban sophistication and the harshness of nature. Each character embodies a unique force. United under the slogan: Unleash that journey.
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The white wolf
The sleek, white Hyundai Tucson cruises through a dull, gray city under a warm sunset, creating a familiar yet surreal atmosphere.
The blonde woman, dressed in a minimalist style, faces the gray city, symbolizing persistence and elegance amidst the urban flux. She is consistent with the heart of the visuals, exuding strength in every glance. Meanwhile, the white wolf mimics the car's agility and elegance, with action scenes that show it in the same gray city, emanating an indomitable energy. The concept is: Embrace the wild, discover the city; it encapsulates the harmony between modernity and nature.
In the brand's video, the Hyundai Tucson moves smoothly through the city, depicted through aerial, POV shots that capture the viewer's attention along the journey. Rhythmic sounds unfold the visuals, echoing both the calm and intensity of each setting, while the woman and the wolf add layers of mystery and charm. Together, they symbolize freedom and the strength to stand out, inviting viewers to explore the city in a new way and connect with their indomitable side.